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In recent years, the Russian economy has been affected by external political factors, leading to a sluggish development trend. However, this does not mean that there is no value in exploring Russia's foreign trade market. On the contrary, we should seize the opportunity and actively focus on expanding into the Russian market during this period. Despite some initial difficulties due to various concerns from Russian customers, once we successfully develop a Russian customer and are influenced by their high loyalty, we can establish long-term cooperation. Therefore, to expand into the Russian market, it is important to have a certain understanding of the market situation in Russia and then carry out targeted market development based on the actual conditions to improve the effectiveness of exploring the Russian market.

近年来，受外部政治因素影响，俄罗斯国家经济发展态势较低迷，但并不意味着俄罗斯的外贸市场就没有开拓的价值。相反，我们应该抓住时机，积极重视对俄罗斯市场的开拓。中俄双方关系良好，在外贸开发上我们仍有很大机遇。虽然俄罗斯客户可能因各种顾虑问题在开发初期存在一些困难，但一旦成功开发俄罗斯客户并受到他们的高粘度影响，我们基本可以与其长期合作。言归正传，我们既然要开拓俄罗斯市场，首先要了解市场行情，然后根据实际情况进行有针对性的市场开拓，提高开拓俄罗斯市场的实效。

首先，由于俄罗斯恶劣气候，俄罗斯人在产品消费上有明显的季节性特点，较平时，冬季消费量更大。俄罗斯位于偏北地区，冬天气候寒冷，因此俄罗斯人对冬季保暖产品有很高的消费需求。俄罗斯人热衷于各式皮草和羽绒服，同时也喜爱纯毛制品的毛衣和帽子。

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